The informatization and digitalization of the world economy is an inevitable trend. The Chinese government highly values the development of digital economy and takes it as a strategic priority to accelerate the building of a “Digital China”. The Digital China “Pilot project” is designed to build the most influential brand promotion plan for the Digital China, mainly through activities——both online and offline, and in a way of integration between medias——both traditional and new. The project will offer all walks of life the authoritative development information of Digital China with high quality, establish a platform for communication between the government, enterprises, and the public, as well as explore and promote the excellent practice case of digital transformation and innovation. It could help the general public to better grasp the opportunities in China's digital transformation, facilitate digital transformation for industries, and build momentum for sustainable development of the economy and society powered by digital technology.
Digital China “Pilot Project” is a professional and systematic brand promotion plan for Digital China created by China Academy of Information and Communications Technology (CAICT). Mainly through activities-both online and offline, and in a way of integration between medias-both traditional and new, the project aims to offer all walks of life the authoritative development information of Digital China with high quality, establish a platform for communication between the government, enterprises, and the public, as well as explore and promote the excellent practice case of digital transformation and innovation. The main forms of publicity include: meeting organization and planning, policy interpretation, publicity and implementation, “Journey to 100 Enterprises”, case selection and promotion, compilation and publication of works and media platform operation.
Since the implementation of Digital China “Pilot Project”, nearly 50 major policy documents have been interpreted and publicized, basically covering the national top-level design in the field of Digital China. More than 30 publications, such as excellent case sets and white papers, have been issued. More than 100 offline activities, such as development forums, special training and “Journey to 100 Enterprises”, have been organized. More than 200 excellent cases have been selected and more than 400 information pushes have been released through the media platform, systematically summarizing, publicizing and promoting the achievements and experience of digital development in China. More than 300 enterprises and institutions, social organizations, colleges and universities and scientific research institutes have participated in various activities of “Pilot Project”, which has formed a wide influence in the field of ICT in China and has become an important media platform for publicizing and promoting the development of Digital China.
The Digital China “Pilot Project” is committed to a comprehensive popularization of digital technology in China. In the next step, the project will organize the selection of the “Hundred Scenes of Digital China” to collectively promote China's latest innovation and entrepreneurship in digital economy and best solutions of digital transformation of traditional industries.